Every year, during the holiday season,
Peck produces a Christmas catalog dedicated to its gastronomic selections.
Peck produces a Christmas catalog dedicated to its gastronomic selections.
The 2017 edition was conceived to convey the richness and complexity of Peck’s world
through a warm and immersive visual narrative.
through a warm and immersive visual narrative.
The project highlights Peck as a laboratory of gastronomic culture and high craftsmanship,
alternating product still lifes with images taken inside the kitchens and working spaces.
The selections are presented on architectural sets defined by bold color palettes,
conveying a sense of abundance and celebration and evoking the festive atmosphere.
alternating product still lifes with images taken inside the kitchens and working spaces.
The selections are presented on architectural sets defined by bold color palettes,
conveying a sense of abundance and celebration and evoking the festive atmosphere.
Alongside the selections, the catalog features portraits of craftsmen, photographed in their working environment. The result is a visual story that guides the reader through Peck’s universe,
highlighting the excellence of the raw ingredients, the care of gestures, and the historic identity of the shop.
highlighting the excellence of the raw ingredients, the care of gestures, and the historic identity of the shop.
