Founded in 1883 and located on Via Spadari in the heart of Milan, Peck is one of Italy’s most iconic
gourmet food stores. Over a decade-long collaboration (2015–2025), I developed a wide range of packaging
and label designs across multiple product categories.
gourmet food stores. Over a decade-long collaboration (2015–2025), I developed a wide range of packaging
and label designs across multiple product categories.
The project combined a graphic and typographic restyling of the historic labels with the creation
of new packaging designs, balancing tradition and contemporary design while preserving the elegance
and identity of the store.
of new packaging designs, balancing tradition and contemporary design while preserving the elegance
and identity of the store.
