Packaging design for Peck’s coffee selection, including signature blends, single-origin coffees and specialty lines.
The project interprets Peck’s historic identity through a contemporary visual language,
using a refined graphic texture and a bold colour system to clearly differentiate the various blends.
using a refined graphic texture and a bold colour system to clearly differentiate the various blends.
The result is a recognisable and vibrant packaging range that enhances product variety
while remaining coherent with the brand’s premium positioning.
while remaining coherent with the brand’s premium positioning.
