L’Estetista di Rio is a beauty studio based in Milan, founded by a Brazilian esthetician
and characterized by a colorful, fresh, and youthful identity,
as well as a strong focus on building a personal and attentive relationship with its clients.
Each year, the brand develops informational materials designed to guide clients through treatments
and seasonal promotions.
and characterized by a colorful, fresh, and youthful identity,
as well as a strong focus on building a personal and attentive relationship with its clients.
Each year, the brand develops informational materials designed to guide clients through treatments
and seasonal promotions.
For 2024's edition, the project focuses on the most common myths in the world of aesthetics,
with the aim of raising awareness and providing clarity. I was responsible for the graphic direction
and layout of an illustrated magazine in which each myth is explored through clear content
and a visually accessible and engaging graphic language, aligned with the brand’s young and informal tone, transforming educational information into an immediate and enjoyable reading experience.
with the aim of raising awareness and providing clarity. I was responsible for the graphic direction
and layout of an illustrated magazine in which each myth is explored through clear content
and a visually accessible and engaging graphic language, aligned with the brand’s young and informal tone, transforming educational information into an immediate and enjoyable reading experience.
Illustrations by Panfilia Iannarone.
