Visual identity for Seta, a large restaurant in Sydney
defined by a Venetian-inspired contemporary luxury aesthetic.
defined by a Venetian-inspired contemporary luxury aesthetic.
The logo concept originates from the name Seta, combining the Lion of Venice with a butterfly
as a symbol of silk, lightness and transformation.
A bold colour palette dominated by red was developed and used to create the different restaurant menus, combined with a refined texture to enhance the brand’s elegant and decorative character.
as a symbol of silk, lightness and transformation.
A bold colour palette dominated by red was developed and used to create the different restaurant menus, combined with a refined texture to enhance the brand’s elegant and decorative character.
