Packaging design and art direction for Rinascente Gift Card.
The project includes the design of the packaging system and the visual direction for printed advertising pages, conceived to reflect the brand’s premium identity through a refined and contemporary visual language.
Rinascente is an iconic Italian department store with a strong heritage, internationally recognised
for its role in shaping fashion, design and luxury retail culture.
The project includes the design of the packaging system and the visual direction for printed advertising pages, conceived to reflect the brand’s premium identity through a refined and contemporary visual language.
Rinascente is an iconic Italian department store with a strong heritage, internationally recognised
for its role in shaping fashion, design and luxury retail culture.
Photography by Paolo Bramati.